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Our Mission

Our Mission
Istruzi is the most Golf Coach-centric platform ever built.

Price should match value created for Coaches like you, to sustain our mission.

We believe transparency builds trust. And trust builds long term relationships.

To drive home the points above, here is our Pricing Manifesto to help you decide...

"Is Istruzi is right for me?"
Our Mission Icon
Do you deliver 15+ hours of lessons per week?

If your answer is "No", Istruzi may not be right for you.

Which is ok!

We appreciate your interest all the same and hope to serve you in the future!

Our Mission Icon
Do you charge a minimum of $70 for a 60 minute lesson?

If your answer is "Yes", Istruzi is probably a great fit!

When you combine your per lesson rate and a minimum of 15 hours of lessons delivered per week - you'll find Istruzi meets your "price-to-value" expectations!

Additionally, in your unique position, a 37% increase in net new revenue turbocharges your ROI and business.


You dont realize this today, but you're missing new bookings from your website or Instagram profile because Players dont have a simple and value-added way to book you!

That all changes when you're an Isrtuzi Coach.

Our Mission Icon
Are You Prepared to Invest your time to make a change?

Like any investment in yourself or your business, success is determined by the commitment you make with yourself to prioritize your time and your energy.

We are here to help you every step of the journey, but as the saying goes, "We can only lead a horse to water, we cant make you drink."

If your answer is "No", thats excellent!

We understand timing is everything and will be here when it changes to a "Yes".

Our Pricing Manifesto

Free Forever Plans Create Bad Incentives and Are Not Sustainable.
"If you're not paying for it, you're not the customer; you're the product." Ethically, free plans create bad incentives and hurt our Coaches. Free or really cheap digital products sell customer data or shut down. This is not acceptable to the Coaches and Players who depend on Istruzi.

Elevated Prices mean Increased expectations from our Coaches. which leads to a superior platform for you.
Coach when you pay for Istruzi, you are sending a very clear "signal" we've created something of significant value. This "signal" drives product development, because we prioritize our research with paying Coaches. Which in turn holds your Istruzi team accountable to continually delivering the highest quality product. This dynamic of incentives and accountability create a balanced relationship where outcomes continually benefit you, our Coaches.

Istruzi is priced for sustainability today. not for estimated growth in the future.
Our prices enable us run and deliver a sustainable business NOW. Because of this, you can count on us being around for the long term.

We have no plans to take external funding.
Why? Because external funding and the expectations of large returns on those funds does not have our Coaches best interest in mind. Trust us, we entertained this path and heard it first hand. Investor money misaligns incentives, which have a negative impact on you, our Coaches.

Discounts for Commitments
Coaches who commit long term, enable us to think long term. Long term thinking removes ego, emotion, or chasing a trend. Long term thinking empowers Istruzi to increase value delivered with each platform update.

Istruzi Subscription Pricing

elite coaches have more time to invest in their players and their Business

Istruzi Is The Premier Business Management Platform for the Modern Golf Coach.

Istruzi streamlines and systematizes your business operations to deliver consistently elite golf lessons at scale.

Convert More Players to confirmed Sessions

Your Coach Profile on Istruzi is where players find your rates, session details, book in seconds using real time synch, and provide pre session player goals.

Establish Long term Trust With Your Players

Istruzi's intelligently designed Player Locker means no more endless scrolling through messages to find what you need! Drop a note, upload an image/ video, and see session history.

Consistently deliver Elite Player Experience's

Imagine running your coaching business from one simple app while having more time for your players, teaching, and investing back into your business. Elite Coaches attract elite players.

asked questions

What's up with the name?

Istruzi, is Italian shorthand/ slang for Istruzione.
Which in English means, Instruction.
Istruzi is a business management platform designed for golf swing coaches who teach, lead, and instruct the golfers of today and tomorrow.

How do I create an account with Istruzi?

Its very fast, easy, and convenient!
Simply click the "Download Now" button or search "Istruzi" in the Apple App Store (Yes, we are iOS ONLY).
From there, open the golf coach app and simply follow the on screen guide to get started.
All in under 5 min!

How will i be charged for Istruzi?

We made it as simple as possible!
Thanks to the automated Apple Subscription process, once you create your account our system taps into your Apple user ID and its done.
Another huge benefit to this process is your personal security - Istruzi does not hold your sensitive information!

Is there a Guarantee with Istruzi?

We understand trying and using something new is difficult and risky. So rather than a guarantee, you use Istruzi risk free.
Every Coach, at sign up receives a free trial and has access to the entire Istruzi Platform.
And most importantly, your first payment is processed after your free trial is complete!

How can I get in touch with the Istruzi team?

The quickest and most effective way - contact us on Instagram: istruzi_
(we promise no spammy nonsense)

Try out Istruzi today!

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